White Paper – Retail Digital Transformation: Adapt or Face Extinction

How digital transformation can help you survive in the age of retail disruption

Bret Cunningham

Bret Cunningham

SVP, Digital Consulting at Softvision
As SVP of Digital Consulting, Bret works with Retailers, Brands, and Enterprises to define and deliver eCommerce and digital products that deliver results.Bret comes to Softvision through acquisition of a company in Austin, BestFit Mobile, where he was Founder and President.Since inception, BestFit has worked with top retailers to shift their marketing strategy to digital solutions that enable personal one-to-one engagement with their customers and deliver Enterprise tools to drive their business forward. Bret has an Economics degree from Wake Forest University and an MBA from the University of Texas at Austin, and enjoys outdoor activities like Snowboarding, Water Sports, and Triathlon.
Bret Cunningham

The current retail climate is frankly brutal, and how a company deals with technology can enable differentiation and success. Retail customers want to engage on their terms and expect to do so through elegant digital experiences. This requires a Transformation in how retailers engage their customers both online and in stores.

Key takeaways from White Paper:

  • There will be 22.5 billion connected Internet of Things (IoT) devices by 2021, and Retailers must be prepared.

  • Shoppers are impatient with traditional experiences and want to engage on their terms.

  • Building elegant personalized digital experiences to engage online and in your stores is possible with the right approach.
  • Learn from stories of Retail’s most successful brands how they drive their businesses forward by enabling digital product design at velocity.

Client examples from Neiman Marcus, and other well-known brands

At Softvision, our cross-functional teams of top talent develop close partnerships with our clients to help them attain digital maturity and not merely follow trends but lead the industry as pioneers.

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Bret Cunningham

Bret Cunningham

SVP, Digital Consulting at Softvision
As SVP of Digital Consulting, Bret works with Retailers, Brands, and Enterprises to define and deliver eCommerce and digital products that deliver results.Bret comes to Softvision through acquisition of a company in Austin, BestFit Mobile, where he was Founder and President.Since inception, BestFit has worked with top retailers to shift their marketing strategy to digital solutions that enable personal one-to-one engagement with their customers and deliver Enterprise tools to drive their business forward. Bret has an Economics degree from Wake Forest University and an MBA from the University of Texas at Austin, and enjoys outdoor activities like Snowboarding, Water Sports, and Triathlon.
Bret Cunningham