Industry experts offer up 2018 predictions on retail customer experience

Softvision's SVP of Innovation Almaz Nanjappa featured on Retail Customer Experience by Judy Mottl

Almaz Nanjappa‘s predictions on AI was featured on Retail Customer Experience by Judy Mottl

Voice will be heard louder in 2018

Almaz Nanjappa, senior vice president of innovation labs at Softvision, expects enabled voice technology to become a “powerful and standard way of interfacing with consumers,” and play “an essential role” in the customer buying experience.

“Assistants like Alexa and Siri will become more standard as TV and home appliance vendors will make sizeable investments in their products to become more voice interactive to enhance the consumer shopping experience, just as Amazon has done in our homes with Alexa and Apple has provided to mobile with Siri,” said Nanjappa.

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